US-based food company Kellogg has introduced new versions of its breakfast cereals as well as a new cereal in the US, in order to take advantage of the momentum generated by other recent new breakfast products.

The new products include Mini-Wheats Crunch, Kellogg's Scooby Doo cereal, Special K Chocolately Strawberry cereal, and Pop-Tarts Oatmeal Delights toaster pastries.

The new Kellogg's Mini-Wheats Crunch offers a new form of lightly sweet fiber and whole grain nutrition; Kellogg's Scooby Doo cereal is made with whole grain and is shaped in bone-shaped pieces; the Special K Chocolately Strawberry cereal is a limited-edition treat for weight managers; and Kellogg's Brown Sugar Cinnamon Jacks features a cinnamon taste that also flavors milk.

In addition, Pop-Tarts Oatmeal Delights are lightly frosted and sprinkled with toasted cinnamon oat crumbles on a baked oat flour crust, and are available in two flavors - Strawberry and Maple Brown Sugar.

Kellogg is a leading producer of cereals, cookies and crackers. Its brands include Cheez-It, Pringles, Coco Pops, Corn Flakes, Eggo, and Frosted Flakes, among others.